Industry Workshop Series
Real Estate Opportunities in Virtual Reality & 360 Video Workshop -
Tuesday, October 2, 2018
10:00 AM – 12:30 PM PST
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VR Real Estate Workshop Gallery
DESCRIPTION
Learn how virtual reality & 3D technology are shaping the future of real estate marketing. See how agencies and brokers can differentiate themselves using cutting-edge technology.
Participants will come away with a deep understanding of what the current property marketing trends are with frontier technology, what the costs are, what’s involved in creating content such as 3D models, 360° photo shoots, virtual tours, and cutting-edge visualizations such as virtual reality, and a number of shortcuts that we can now achieve by using technology to assist us with things that were previously cost-prohibitive (like custom floor plans). You will get hands-on experience by demoing some of the instructor’s favorite apps and spaces, and will get to learn the difference between augmented reality and virtual reality. You’ll even get to see some innovative campaigns that involve low-tech solutions that can enhance any realtors marketing offerings without huge investments.
PRESENTER
Emily Olman, Founder CEO Hopscotch Interactive
Emily Olman founded Hopscotch Interactive, a 3D/VR services company in 2015, to accelerate the adoption of new media and technology for property marketing. Hopscotch Interactive operates in the San Francisco Bay Area, Berlin, Germany, and the Los Angeles South Bay. With a background in media sales, business, and property marketing, she believes that the latest developments in 3D photography, virtual reality (VR), 360° photography, and augmented reality (AR) are unlocking property's full potential, and demand for these services will continue to grow rapidly as we move towards a new era of the visual web and spatial computing. She is a real estate photographer, 3D/VR photographer, and VR/AR evangelist. She has spoken on Real Estate VR both in the U.S. and abroad, and in her role as the VR/AR Association SF Chapter Co-President, she advocates and evangelizes for VR/AR market acceleration and hosts regular events for industry professionals in the Bay Area.
She also participates in the VR/AR Association's Real Estate Committee, conducting research and sharing best-practices worldwide. As a consultant, she educates her clients on the current state of technology, and its current business applications from traditional property marketing to mixed-reality services. In addition to Hopscotch Interactive she is co-founder of a new augmented reality venture for commercial real estate, SpatialFirst, the first spatially aware companion app for commercial buildings. She holds an M.B.A. with a Certificate in Global Management from U.C. Berkeley’s Haas School of Business, and a B.A. in German Studies from Scripps College, Claremont and was a FORM+FUND Fellow at U.C. Berkeley’s Boalt School of Law in Spring 2018.
